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Starting in two hired rooms in 1994, IBA has grown to become Pakistan’s fifth-ranked provider of business higher education in the 2022 Higher Education Commission rankings.

Located in Sindh’s third-largest city, on the banks of the Indus river, IBA proclaims a mission to "Contribute and serve the community by importing knowledge through innovative teaching and applied research at global levels of excellence". The outreach element includes leading a network of 13 community colleges and a second campus at Khandkar, in a region with lower educational attainment than the rest of the state.

In 2023, IBA conferred 546 degrees across its faculties of management science, computer science, electrical engineering, computer systems engineering, education and mathematics. Around 70 per cent of students receive financial assistance, while IBA’s assessment systems are used by the Sindh government to select recipients of more than 3,000 scholarships offered state-wide to minority communities.

The main 25-hectare campus on the airport road in Sukkur is home to 10,000 trees, and in 2017 was named as Pakistan’s first "green campus" by the World Wildlife Fund.

Billing itself as offering a "market-based curriculum", IBA provides facilities including a financial trading laboratory. Since 2012, the CEL+Inc incubator has helped launch 33 enterprises and currently accommodates another 25.