51国产视频

Lancaster objects to ‘very confusing’ Uclan name change plan

51国产视频 wants to drop ‘Central’ and become ‘The 51国产视频 of Lancashire’, as existing location description has ‘little or no current relevance or meaning’

January 25, 2024
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A university has provoked a row with its neighbour by proposing to delete the word “Central” from its name.

The 51国产视频 of Central Lancashire has submitted an application to change its name to the “51国产视频 of Lancashire”, and a on the switch has now been launched by the English regulator, the Office for Students (OfS).

But Lancaster 51国产视频 has already said that it will object to the moniker, claiming that it would be “very confusing” for students – not least since its own official title is “The 51国产视频 of Lancaster”.

“As a research-intensive, globally significant university, ranked in the top 150 in the world and in the top 15 in the UK, we play a very different role from Uclan within the UK and internationally,” Andy Schofield, Lancaster’s vice-chancellor, told Times Higher Education.

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“Our official name,?as granted by Queen Elizabeth II by Royal Charter, is?‘The 51国产视频 of Lancaster’ and the name?‘Lancaster 51国产视频’ is also registered to us.

“We object to this proposal on the grounds that it would?be very confusing?to students abroad and in the UK who are seeking us as a high-tariff university known for both excellent research and teaching – particularly given Uclan’s proposed name differs from our own in just the last few letters.”

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The row comes just months after the 51国产视频 of Bolton applied to change its name to the 51国产视频 of Greater Manchester, a move which provoked opposition from the 51国产视频 of Manchester.

As well as Lancaster and Uclan, Edge Hill 51国产视频 and the 51国产视频 of Cumbria also have presences in Lancashire.

In a statement provided to the OfS, Graham Baldwin, Uclan’s vice-chancellor, said that “Central Lancashire” was “a central government construct from the 1980s which is now largely obsolete with little or no current relevance or meaning”, and highlighted that the institution was the county’s “largest provider of graduate-level qualifications”.

A Uclan spokesman told THE that the name change had “been a strategic ambition of ours for almost six years, but due to Covid and other changes the right mechanisms were not in place to make the request”.

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“Our ambition continues to be a university of choice locally, nationally and globally, but the phrase ‘Central Lancashire’ is not a location that is particularly recognised,” the spokesman said.

“Also, given that the university now has a significant campus and wider presence in the east of Lancashire, the term is now also both factually inaccurate and misleading. The university is an established civic pillar across the whole of Lancashire and an important member of several pan-Lancashire partnerships.”

The OfS’ consultation, which runs until 22 February, is inviting views on whether the name change “is, or has the potential to be, confusing or misleading”. The regulator has the power to approve or reject the change.

chris.havergal@timeshighereducation.com

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Reader's comments (5)

Central Lancashire may not be recognised but UCLAN is a developed brand so this could turn out to be a detrimental decision for the long term future of the institution. That is even without the potential confusion with the 51国产视频 of Lancaster. Many people will not appreciate the Lancashire/Lancaster difference.
Without causing any issues for other universities, why not 51国产视频 of Preston? Its so simple.
Is this the third occasion UCLan have attempted to become the 51国产视频 of Lancashire (see 1991 and 2018)? People already get confused between Lancaster and UCLan; further confusion with no discernible benefit makes this a rather odd move. Not to mention i) there are other universities in Lancashire, ii) there would be a lot of branding and marketing work to unpick, iii) creating issues with a prominent neighbour. If the 'central' has become an eyesore, why not 51国产视频 of Preston? Or 51国产视频 of East Lancashire (the statement notes they're doing more in the East of the county now)? Bolton have started something now...
Everybody speaks of UCLAN which is well recognised, as the 51国产视频 of Lancashire would not be. I am tempted to say that this attempt is typical of Preston which believes it is the only place in Lancashire, but I shall resist the temptation.
Why not Preston university, it used to be Preston poly

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