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Aston 51¹ú²úÊÓƵ has spent ?65,000 on a new logo - an orange triangle. A university spokesman defended the cost - criticised by some staff - to the Birmingham Post : "A project of this nature is a massive undertaking. It is time-consuming, complex and due to the subjective nature of design, sometimes controversial." He said the university "must have a brand that reflects the personality, values and aspirations of Aston".