Universities must follow business and place ‘purpose’ front and centre
Universities must follow business and place ‘purpose’ front and centre
More and more businesses are shifting from the short-term myopia of financial self-interest to enduring, aspirational reasons to exist. Universities need to do the same
Victoria Hurth, Iain Stewart
51¹ú²úÊÓƵ of Cambridge, 51¹ú²úÊÓƵ of Plymouth